Whereas User Engagement in a sense isn’t the conventional PPC objective, there are methodologies and optimizations which could be taken to drive engaged visitors to the website. There’s a typical false impression of “In the event that I get huge amounts of traffic from my ads, a few of them would convert to deals.” This is not as a matter of course true; any great businessman knows they ought to concentrate on profit, rather than revenues. In the event that you need to expand user engagement for PPC traffic, use the tips below:
Utilize right keywords
One of the most ideal approaches to build click-through-rates is to stay away from broad match keywords. Targeting all relevant keywords is the right thing to do. While it might appear to be invaluable to utilize broad keywords, for example, “insurance” & ‘auto insurance,’ they are too much competitive. You ought to concentrate on exact match keywords besides local catchphrases. Case in point, on the off chance that you are situated in California, you ought to utilize keywords such as ‘insurance California’ & ‘auto California.’ If you have a fascinating landing page, it generates a call to action which can prompt better user engagement. By concentrating on definite keywords, your clicks may diminish yet your general CTR & conversions will increase.
Particular, focused ads
Your ads should be targeted in light of the fact that the content in your ads is the principal thing that users see. On the off chance that a user looks for ‘auto insurance California,’ they hope to see ads with “California” in them, else they will skirt them. Assuming that an organization is promoting its incredible service & low rates, it may not receive numerous CTRs. In this day and age, a great many people expect these things when shopping for insurance. Despite the fact that it is a decent advertising method, it won’t yield the wanted results.
Try not to utilize your homepage as the landing page
Try not to link your ads to your portal’s homepage. Regardless of the fact that your ad is fully optimized, after users get to your homepage, they won’t know what to do. When users make it to homepages which they need to navigate to discover particular info, user engagement would suffer. You ought to make specific landing pages which encompass call-to- action; this would build user engagement & viewing time. Case in point, supposing a user taps on your optimized ad for auto insurance rates in California, the landing page ought to permit him/her to weigh up the local rates.
Whatever you advertise, the landing page ought to live up to it. In the event that you allow your users to locate the relevant info for themselves, you won’t get any significant CTRs.
Refine content on the website
Until now, you have taken in the tips for optimizing ad campaigns & driving traffic. Be that as it may, you have to take it a stride ahead as long as you need to build user engagement. After having grabbed visitor’s attention, you ought to encourage their engagement & offer them some reasons to stick around. In spite of the fact that the strategies for driving user engagement change contingent upon your products, the concept remains the same. You have to offer the prospective user some reasons to convert from a visitor to a buyer.
New against returning visitors
You have to gauge the variations in performance amongst new & returning visitors. Make a list of new & returning visitors. Then compose ad copies for both of the campaigns. Deliver to new users general copy which spotlights more on features, benefits. For returning users, utilize ads with a more specialized dialect & features. As returning users know your website well, they’ll comprehend the difficult dialect. Altering the ad copy enormously enhances the engagement metrics. Though it isn’t for everybody, this merits exploring.
Once you know the trick to expand user engagement for PPC traffic, you ought to have the ability to grow your conversions as well. This would enhance the profits from your business.