Disregarding your pay per click (PPC) account for sometimes or maybe you’re on board with a new PPC client that needs some immediate attention then I have some great tips for you.
In just 25 minutes, you can start amending the health of your PPC account. A good Quality Score can mean better positions and lower cost per click, this is Google’s way of rewarding quality ads. These tips will assist you to save wasted ad spend and increase your PPC efficiency immediately.
PPC expert India provides five steps in improving your PPC account and each of these steps should last for about five minutes!
Step 1: Split wasteful ad spend
Google AdWords is one of the best advertising systems and it also easy to waste your money. There are a lot of defaults settings in AdWords that are there to maximize your reach which is good if you need the highest possible number of clicks.
In the AdWords dashboard via the search terms tab, modify your date range for the past 30 days, then sort terms by the highest spenders. If you see any irrelevance search queries then negate those irrelevancies but let the long-tail keywords still serve their purpose.
Step 2: Audit conversions
PPC expert India explains that track conversions should be one of the first tasks to be completed after setting up an account or inherit an account. First, go to the tools tab of your AdWords dashboard, and then click on the web pages link to view website pages that are reporting conversions. This simple activity takes up to five minutes but one small misstep in this section can have a profound impact on your account performance. This step is important for inherited PPC accounts.
Step 3: Stop non-performers
In the next five minutes, filter your AdWords account and these can help you to reduce the spent that your unprofitable campaign have. First, start a campaign level and make sure you set your date range for 30 days, and then sort the highest cost per acquisition (CPA).
With this filter, you can quickly see all campaign that has a cost per acquisition of more than $1000, depending on your cost per acquisition you can then reduce the bidding.
Make sure you have all the information before you filter anything; it may be the higher priced item causing the higher CPA, which would great. Then, at your own discretion, you can start to filter those high CPAs, and start making a plan to optimize.
Step 4: Find the top ad creative
PPC expert India highlights that when it comes to AdWords, you are not only competing with other paid content, and you are competing with the entire users of the social network. You can easily find and classify your creative ad copy and identify those that performed well, and then move it into your new master plan. What you have to do is simply click your AdWords dashboard and go to the ads tab, then search for marketing sale and see which ads had the highest Click-Through Rate (CTR).
Step 5: review ad extensions
In this last step, perform a wide account extensions review. When browsing through Google, you may see some ads that take up more space than others, this is due to AdWords Extensions that give your ads the potential to display more information about your brand, therefore extend the length of your ad. To do this you can quickly set a Sitelinks, structured snippets, Callout Extensions and Location Extension at the account level and associating them to all campaigns.
Now you can implement these PPC expert India steps to boost your PPC fitness within 25 minutes.