Are you starting with Google shopping campaign and want to know what information do you need to enter in the Google merchant center to create a shopping campaign? Read your answer here.
What is Google’s Merchant Center?
If you are involved in keyword-level bidding with shopping campaigns, you probably understand that how daunting is it to manage shopping campaigns. This is where you can use Google’s merchant center came into the picture where lots of magic happens. Your product data feed lived here in this merchant center. A product data feed is actually a list of products that you want to sell through shopping campaigns. This list has to be in a special format as required by Google with thousands of attributes that describes your products well, and these attributes mainly include the following:
- ID – Every product is assigned a unique identification (ID) number.
- Title –This is the name of your product that can have the major features of the product mentioned with it.
- Description – The text that describes your products and compels readers to click on your ad. This text is shown when users click the ad.
- Product category –Choose the right category, as listed in Google’s predefined categories, for every product.
- Product type – define the exact information for your product type.
- Link the item to a relevant product page on your website.
- Availability status – whether the product is in stock or out of stock.
- Marked Retail Price of the item
- Sale Price of the item
Apart from these, there are many other attributes that you need to enter in the Google merchant center to create a shopping campaign.
Major information do you need to enter in the Google merchant center to create a shopping campaign:
You have to upload your product data in the merchant center for Google shopping. To do this successfully, you need to verify and claim that you have a genuine website URL for your website. This verification assures Google that you are an authorized and genuine owner of the store. Apart from this foremost information, you need to provide a campaign name, country of sale, maximum cost-per-click bid and daily budget.
How to maintain your product feed?
Much before you start even setting your shopping campaign, you need to define your product data feed and have a process to update all information related to the products that you have in the feed. This is important because if your product’s data does not match the data on your site, Google does not show your ads. Make sure that your product titles and descriptions are keyword-rich and appealing to the customers. Pricing should be 100% accurate. If your business is targeting multiple countries, make a separate campaign for each country sales. Make sure that your products’ images are of high-quality. All destination URLs should divert buyers to live pages and must not have 404 or dead pages.